As soon as we step outside, or even look outside our windows, we’re bombarded by Outdoor Advertising. Advertising may be essential to many businesses, however they must be mitigated. In fact, According to Deloitte’s fifth edition ‘State of the Media Democracy’ survey, 86% of Americans stated that TV advertising still has the most impact on people’s buying decisions making outdoor advertising the last one on the list. That’s a pretty powerful testament to the strength of television advertising.
Therefore, Public Realm strongly believes in reclaiming people’s public space by replacing outdoor ads and encouraging urban dwellers to share messages with each other instead of products.
It's time to exchange and share ideas instead of products in our public spaces. So, If you had the chance to share a non-consumerism message on an outdoor ad display, then what would it be?